Academy Award-Winner Philip Seymour Hoffman, Emmy-Winner Tina Fey and Award-Winning Filmmaker Doug Liman to Judge; Winning Film to Air as Part of a Commercial During The Macy’s Thanksgiving Day Parade Broadcast
ROCHESTER, NY, May 29, 2008 – Filmmakers -professional, student, or amateur - will have the opportunity to tell the world why they love New York, with their work judged by a star-studded celebrity panel, as part of a new initiative launched today by Empire State Development (www.iloveny.com).
The inaugural “I LOVE NY” Short Film Competition, announced at the famed George Eastman House, invites filmmakers to produce their own 60-second short film illustrating why they love New York.
“There is boundless creativity within New York State,” says Dan Gundersen, Upstate Chairman of Economic Development. “We’re proud to be hosting a contest that showcases the innovation and imagination that New York State inspires.” A panel of entertainment industry celebrities with a strong New York connection will judge the submissions, including Academy Award-winner Philip Seymour Hoffman, Emmy-winner Tina Fey and MTV Movie Award- winning filmmaker Doug Liman. Fey, whose hit show “30 Rock” is both set and filmed in New York, taped an instruction video for the filmmakers about what she loves about New York.
Other judges making up the prestigious panel include Dr. Anthony Bannon, Director of George Eastman House; Dave Barger, CEO of jetBlue Airways; Michelle Byrd, Executive Director, Independent Feature Project (IFP); Milton Glaser, Creator, “I LOVE NY” logo and Founder, New York Magazine; V.A. Musetto, Film Critic, New York Post; Evan Shapiro, EVP/General Manager, Independent Film Channel (IFC); and Raj Roy, Chief Curator, MOMA Department of Film.
“We’re thrilled to have so many significant players in the film industry on board for this contest,” says Pat Kaufman, Executive Director of the New York State Governor’s Office for Motion Picture and Television Development (MPTD). “Their participation reinforces the extent of this opportunity for aspiring filmmakers and will aggregate entries from all walks of life.”
As part of the recent relaunch of the “I LOVE NY” campaign, residents and visitors alike are invited to document the myriad sites, sounds and destinations they love throughout the Empire State on film. The competition, which is being executed by Civic Entertainment Group, is seeking to raise awareness of the entire State as a world-class vacation destination.
The “I LOVE NY” Short Film Competition is open to participants over 14 years old. Submissions will be accepted between June 1 and July 15, 2008 and must be filmed in New York State. Sponsors include the Independent Film Channel (IFC), The Independent Feature Project (IFP), jetBlue Airways, The New York Post and Sony. In addition, film festivals across the state have partnered with the competition, including Hamptons Film Festival; Lake Placid Film Forum; New York Film Festival; Rochester High Falls International Film Festival; Syracuse International Film Festival; Tribeca Film Festival; and Woodstock Film Festival.
“Starting right here at The Eastman House, the birthplace of the motion picture, this contest captures the creative spirit that defines New York State,” says Thomas Ranese, Chief Marketing Officer of Empire State Development. “With so many incredible travel destinations to choose from, there are endless options to film and we can’t wait to see the creative ways people find to share why they love New York.”
“I’m thankful that Empire State Development decided to announce the ‘I LOVE NY’ Short Film Contest in the city where the motion picture film started,” says Mayor of Rochester, Robert Duffy. “I want to encourage everybody from Rochester to participate in the film competition and tell the world what they love about our part of the state.”
The Grand Prize Winner’s film will appear as part of a commercial during the Macy’s Thanksgiving Day Parade broadcast, as well as on jetBlue Airways seatback televisions and the Independent Film Channel (IFC). Several New York State film festivals will also show the winning film. Prizes including Sony professional HD video equipment, a scholarship to a filmmaking workshop, a mentorship with a major filmmaker and New York film festival getaways will be awarded in nine categories including best young filmmaker (18 and younger), best student filmmaker and best regional film.
About New York State
New York State features 11 beautiful vacation regions. New York’s attractions span landmarks such as Niagara Falls, the Empire State Building and Allegany State Park to treasures like the Baseball Hall of Fame in Cooperstown and the Museum of Glass in Corning. Whether it’s wide-ranging outdoor activities like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information, visit www.iloveny.com. Media can find press releases and more at thebeat.iloveny.com.