| CZECH DREAM - Documentary, Czech Republic, 2004, 87 Minutes |
| This smash international hit, a darling of festival-goers and critics alike, has a set-up so wickedly delicious it's easy to forget we are witnessing real events as they unfold. Vit and Filip are two smart and wryly humorous Czech film students who decide to create an elaborate ad campaign for an imaginary new "hyper" market. One part prank, two parts sly wink at their post-communist consumer-oriented society, these "lads" are so clever we are on their side before we know it. Enlisting the aid of the best in the advertising industry, they saturate Prague with I-Pod-brilliant print, radio and TV spots that work the population into a frenzy. Their success is mirrored in numbers: opening day finds 4000 people standing at a gate looking across an expanse of empty field at a giant, convincing façade. As the crowds begin to rush the "store" with shopping lists in hand, we don't know whether to laugh or cringe, or start running in the opposite direction with our suddenly flustered filmmakers. One thing is clear: we are complicit in this rather scandalous hoax, with quite fascinating results. (Ruth Cowing) Prize Be TV for Best Film at the Brussels European Film Festival 2005 (Belgium)
Originally from Bosnia, Irena Taskovski studied in Prague, London and Jerusalem. She produced VILLAGE B, which won first prize at Karlovy Vary Film Festival 2002. She has also worked as production manager for Czech TV and has organized and programmed several film festivals, including the festival of Czech film in Bosnia and Herzegovina (1997) and Tribute to Stephen Friers at the 2001 Sarajevo Film Festival. She is currently running her own film production company in London. |